Yousra Taj

Yousra Taj

Yousra Taj is a seasoned marketer, passionate about upscaling organizations’ growth trajectory, building purpose-driven brands, developing teams and talents, and solving complex business challenges leading to sustainable growth and progress.

She has 12+ years of wide-ranging local and international markets experience in the FMCG sector, leading and navigating through competitive landscapes and categories, including Oil & Fats, Snacks, Dairy, Recipes & Spices. She continues to challenge the status quo, leading innovations across product portfolios, systems & processes, media, and communications.

Yousra has won 6 Effie awards in Pakistan and one Asia-Pacific Effie for her note-worthy contributions to advertising & communications.