13 Jan Zehra Zaidi
Zehra Zaidi has been leading the Coca-Cola portfolio for Pakistan, along with Velo, British American Tobacco and recently Shan Foods personally. She has more than fifteen years of experience in the field of advertising and has also been able to win global pitches and successfully placing Pakistan on the map. Although a design graduate, Zehra has been leading the creative idea and ensuring its liquidity across the Creative Strategy, Integrated Marketing, Creative Direction & Content, Design and Digital Communication for most of the brands that she’s working on.
Additionally, she has been recognized globally as well as locally with awards and has been nominated for 30for30 Women in Leadership by Ogilvy ASEAN May 2019 and selected as Ponds Miracle Woman 2016. In 2019, she attended Berlin School of Creative Leadership for a diploma in Creative Leadership. At present, Zehra is working as a Group Executive Creative Director at Ogilvy Pakistan and has been actively teaching advertising at institutes and mentors’ women in communication when time allows her to.