11 Mar Zohra Yusuf
Chief Creative Officer at Spectrum VMLY&R, Zohra Yusuf joined the agency in October 1986. Prior to that she worked at the Dawn Group of publications, first as an editor and later as General Manager, Research & Development. Her career in advertising, however, goes back even further. From 1971 to 1981 she worked at MNJ Communications in various capacities, learning the art and craft of advertising from Javed Jabbar.
Apart from overseeing the development of advertising campaigns at Spectrum VMLY&R, Zohra is responsible for the training of creative talent – a task she enjoys as it involves interacting with young people. Many well-known names in the advertising profession currently started their careers under Zohra’s guidance.
Apart from advertising, Zohra Yusuf is a deeply committed human rights activist and has served as Chairperson of the Human Rights Commission for two terms. She remains an HRCP’s board member.