Pas Announces Effie Awards Pakistan

Pas Announces Effie Awards Pakistan

Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide. With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organized by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme.

With 51 national programmes, 4 regional awards and 1 global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year. Saqib Zia, Chairman, PAS said “bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission. With growing business pressures, measurement of marketing effectiveness is now imperative for all marketers. Also, from an industry perspective, Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally”.

“As a results-focused forum for the industry, Effie brings together clients, agencies and media to debate and celebrate marketing effectiveness,” said Traci Alford, President and CEO of Effie Worldwide. “We are proud to partner with PAS to bring the Effie Awards to Pakistan. It is important that the Effie Index reflect the most effective work across the world and the launch of Effie Pakistan will strengthen our global dialogue around the future of marketing effectiveness.”

 The competition will be open to all marketing efforts that ran in Pakistan between July 1 2017 till September 30 2018. Entrants will be required to demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results. These campaigns will go through a rigorous evaluation process by a set of jury members that will include some of the most qualified and experienced panel of professionals, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of working. Complete details on eligibility, competition rules and deadlines are available on Effie Pakistan website.

The award gala will take place in May 2019 and the winners will be awarded with a Gold, Silver and Bronze trophy. A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.

The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding

companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.

Concluding the ceremony, the Executive Director of PAS, Qamar Abbas said that this is indeed a proud moment and an acknowledgement of our efforts.

About Pakistan Advertisers Society (PAS)

Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is roughly representative of 85% of the ad-spend of Pakistan. Chartered in 1996, PAS ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.

PAS seeks that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer. PAS currently has about 44 member companies operating in Pakistan and is highly supported by all the industry stakeholders. For more details, visit and follow the Effie Pakistan on Twitter, Facebook and LinkedIn.

About Effie Worldwide

Effie Worldwide is a 501 (c)(3) nonprofit organization devoted to championing and improving the practice and practitioners of marketing effectiveness. Effie Worldwide, organizer of the Effie Awards, spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness, while serving as an educational resource for the industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie Award has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. All Effie Awards finalists and winners are included in the annual Effie Effectiveness Index rankings. The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers, and brands by analyzing finalist and winner data from all Effie Awards competitions worldwide. For more details, visit and follow the Effies on Twitter, Facebook and LinkedIn.

For complete details regarding the 2019 Effie Awards Pakistan program or PAS please contact:

Afsheen Razavi
Project Head
+92 21 35836072-73

For more information about Effie Worldwide, contact:

Jill Whalen
SVP, International Development
Effie Worldwide
+1 212-849-2754