14 Dec Sarmad Ali
Sarmad All is the Managing Director Marketing & Advertising Sales of the Jang Group, Pakistan’s largest media conglomerate. He is responsible for the marketing and advertising sales of all print electronic and online brands of the group. This includes eight of the country’s leading print titles including Daily Jang &The News. Sarmad has over twenty years’ experience in marketing advertising & media management He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of The News Under his stewardship In 1997 he took over as the Group’s Executive Director Marketing. In 2006 he was promoted as Managing Director of Group’s Marketing and Advertising Sales function. This portfolio represents 33% of Pakistan’s Ad spend Prior to joining the Jang Group, Sarmad had been associated with some of country’s leading advertising agencies including IAL/Saatchi, where he worked as Director Client Services from 1957- 93. Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of Marketing Association of Pakistan. In 1999, he was awarded the Marketing Excellence Award for his contribution in the field of marketing. He has also received the Asian Brand Leadership Award. He is presently President of the International Advertising Association’s Pakistan Chapter. He has previously served as Council member of the Management Association of Pakistan and has also been on the Executive Council of Market Research Society of Pakistan.