In One Sentence:
what do you believe will be the greatest opportunity for the next generation of marketers?
Articles | December 17, 2018 |
Fabio Buresti, Group Strategy Director & Partner, The Monkeys
October 22, 2018Bringing the brand promise and customer experience together as one – that is, and always will be, the holy grail for future CMOs.
Fabio Buresti served on the Round 1 jury for the 2018 Effie Awards Australiacompetition.
Dmitry Marchenko, Director of Marketing and Operations, Microsoft Russia
October 8, 2018I believe marketers in the future have an incredible opportunity to become the leading force of digital business: by enhancing product or service data-sets up to ambient analytical insights, and by creating an insight-based customer experience – the key marketing differentiator of the future.
Dmitry Marchenko served as a jury member for the 2018 Effie Awards Russiacompetition.
Mark Hadfield, Regional Head of Planning (APAC), Iris
November 5, 2018The Post-Programmatic world where the current obsession with optimisation will recede, and the power of creative ideas acting as multipliers are once again revered and respected.
Mark Hadfield served as a jury member for the 2018 APAC Effie Awards and Effie Awards Singapore competitions.
Cassandra Tan, Director, Kantar Millward Brown
September 17, 2018Augmented reality to bring about a deeper experience.
Cassandra Tan served as a jury member for the 2018 Effie Awards Singapore competition.