16 Jul Daraz – Redefining The Influencer Landscape
Posted at 12:29h
in
We have changed the industry on our own where we have converted how business is done in influencer marketing. A marketing initiative that transcends from a strategy to building a pool of 2,500 affiliate influencers with technology binding the journey to track content with link click to order generating a GMV of $3.5m.
This was possible by making an influencer part of the sale journey. Influencers selected their favorite products, creating content without any brand direction not diluting the credibility creating high attention and conversion rates.