16 Jul Drive Value with Lifebuoy
Posted at 12:29h
in
Lifebuoy has always been a brand for the masses, one which truly stands for it’s purpose of doing good to people. In hard times of high inflation, where multiple brands took price increases to safeguard financial security, Lifebuoy stepped up and led the ambition of returning value to it’s consumers. While the brand had to take some brave choices of maintaining price etc. it stood resilient in it’s actions which resulted in strong business performance and a loyal consumer base.