MAPLE LEAF HD PUTTY

16 Jul MAPLE LEAF HD PUTTY

In the paint segment where established brand already exist, it was a challenge for our brand to introduce a new product in a new category niche of putty.Through effective creative storytelling, the brand successfully create awareness for the new niche and the brand, alongside landing into TG’s consideration set and driving sales.The campaign achieved additional earned exposure of PKR 2.1 Million (9% of the total budget), acquired 75% more customers and increased network stock capacity by 68%.