16 Jul No.1 Hygiene Brand in Pakistan
Posted at 12:29h
in
In a post covid world, all hygiene brands stood for the same vanilla germ protection claims in the minds of the consumers. Lifebuoy needed to differentiate itself in a beauty dominant market. The brand rehauled and repositioned itself as an end-to-end value proposition. These efforts not only differentiated us vs competition but also led Lifebuoy to remain relevant and become the biggest hygiene brand in market.