Pepsi – Product (New Stronger Pepsi)

16 Jul Pepsi – Product (New Stronger Pepsi)

Pepsi had to land two key messages effectively at the same time:
1. New Product (New Stronger Pepsi)2. New Positioning (Why Not Meri Jaan)
The positioning ‘Why Not Meri Jaan’ had become a part of pop culture, driving unprecedented top-of-mind recall for a Pepsi positioning platform.So it was critical to implement an equally-robust product campaign to generate trial behind the transformative ‘product-news’ of the NEW tastier and fizzier STRONGER PEPSI.The efforts yielded breakthrough results, with Pepsi gaining market share for the first time in 15 years.