16 Jul Asaan Mobile Account
Posted at 12:29h
in
SBP’s Asaan Mobile Account campaign yielded impactful results by addressing financial exclusion that not only enhanced Pakistan’s banking population but left a positive mark on its reputation as well.
In a landscape where financial inclusion was a significant challenge, the campaign strategically addressed the mission of the State Bank of Pakistan to promote financial accessibility.
The outstanding results, including the opening of 5,753,459 new accounts and a shift in public perception towards digital banking directly correlate with the challenge of overcoming barriers to financial inclusion.