16 Jul Daraz Long Term Value Creation – ROI
Posted at 12:29h
in
This LTV ROI model that we made was born in PK forming a link between performance marketing and business profitability. Performance marketing focuses on immediate action whereas this model uses statistical methods to correlate financial progress combined with long term value extraction of a user mixed with country’s economic output against the marketing cost invested.
This kind of performance marketing approach is not only new to Pakistan but in our region. It has now become standard in Alibaba business from Southeast Asia to Turkey.