Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’

16 Jul Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’

Flavoured Milk category was small because of lack of association with a relevant consumption occasion and an established consumer-need. Flavoured Milk was seen as just another beverage, an alternate to juices and drinks.
Through category entry points research, Olper’s identified most relevant consumption occasion and need, i.e.Tasteful Nutrition in Morning-School-Breaks, which became basis for our new campaign.
The launch, touching across all relevant touch-points, has carved sharp positioning for Olper’s Flavoured Milk & the category, which evident from its outstanding performance across KPIs,setting up category on path of sustainable growth.