16 Jul Peek Freans Gluco Kahani – The Book and The New Rhyme
Posted at 12:29h
in
Following the success of Gluco Kahani’s debut in February’21, the challenge was to keep the platform alive through organic-views rather than relying on investments for digital-boosting. We kickstarted by unveiling a new rhyme that pertained to the events surrounding the flood-situation in Pakistan. To extend beyond the digital-realm, we introduced the Gluco-Kahani book, ensuring that the platform reaches every household in tangible form. The platform grew by 63% YouTube subscribers and 1mn+ organic views, surpassing industry-benchmarks. The book reached 250,000+ school children and is now integrated into the Veritas-Learning-Circle curriculum.