16 Jul Pepsi – Pakistan’s First 100% Recycled Beverage Bottle
Posted at 12:29h
in
PepsiCo became the 1st company to launch rPET beverage bottle in Pakistan with a 360 degree communication plan, partnering with Ministry of Climate Change, Food authorities and NGOs and getting their endorsementsGen Z cares about the planet and they closely observe what brands are doing when it comes down to solving environmental problems. Pepsi showed the industry how by persistent efforts with the Govt. regulatory bodies and recycling companies one can Develop a Circular economy for plastics within the value chain