16 Jul Pepsi – Ride for Change (Why Not Meri Jaan)
Posted at 12:29h
in
This campaign not only delivered business impact but also meaningful impact on-ground at a societal level. It is the perfect example of an experiential campaign where “”Brand Say”” is accompanied with “”Brand Do”” on-ground to build meaningful long-term affinity/equity with the audience.
The objective was to build affinity+preference with the female audience and the campaign delivered overwhelmingly on that front. But with 10,000+ learner-licenses issued to girls and counting — this initiative, promoting inclusivity and gender equality, is also aligned with Pepsi’s commitment to societal progress, beyond just business objectives.