Rin – Safayi Mei Dum Rs 150 Kum

16 Jul Rin – Safayi Mei Dum Rs 150 Kum

In the face of unprecentend inflation where all branded powders were degrowing, the mid-tier segment witnessed a 104% growth led by Express banking on its call-out of being ’Rs. 100 cheaper to expensive powders’
Unilever decided to re-enter the mid-tier segment by relaunching Rin.
An entire rehaul of marketing-mix was done with introducing new SKUs along with a compelling value call out vs Express. TV campaigns with extensive ATL & BTL activities generated mass awareness nationwide resulting in 20X increase in run-Rates and a remarkable 5% gain in mid-tier segmental-share.