16 Jul Sheroes – Azadi Khuwab Dekhne Ki
Posted at 12:29h
in
In the midst of Independence Day marketing, Lifebuoy Shampoo stands out by empowering Pakistani girls with the freedom to be inspired and independent. Focused on overcoming cultural misrepresentation, the brand encourages girls to pledge to become future role models. Leveraging ATL, Digital, and PR channels, Lifebuoy’s campaign achieves a million-strong reach, sparking organic discussions, elevating SLP scores, and surpassing META’s engagement-rate benchmark by an additional 5%, breaking free from the conventional branded-nationalism approach in Pakistan’s Independence Day campaigns.