16 Jul Tullo – Restaging the Kids’ Chant
Once a mid-premium leader, Tullo faced a decline since 2019-20, attributed to evolving consumer trends. Recognizing kids’ need for nutrition, a 70+ years old chant was repackaged to resonate with today’s children. Strategic interventions, including differentiated routes to market, tactical pricing, and a refreshed visual identity, aimed to enhance local market competitiveness. ¦Once a mid-premium leader, Tullo faced a decline since 2019-20, attributed to evolving consumer trends. Recognizing kids’ need for nutrition, a 70+ years old chant was repackaged to resonate with today’s children. Strategic interventions, including differentiated routes to market, tactical pricing, and a refreshed visual identity, aimed to enhance local market competitiveness.