16 Jul Waxing Lady Tutorials
Posted at 12:29h
in
GharPar, Pakistan’s leading home-salon services app, came up with a solution to overcome social barriers and teach women how to self-check for breast cancer: the waxing lady. We trained waxing-ladies to pass on self examining techniques to clients, and bypassed any taboo. With over 630,000 appointments, the Check Up GharPar initiative reached thousands of women across 6 cities. So far, hundreds of thousands of women have been given instructions on how to self-check, and the campaign even managed to detect a tumor in one patient, which was removed in time.