16 Jul Winning Serums With Advocacy Backed By Science – Hyaluronic Acid L’Oreal
Posted at 12:29h
in
L’Oréal’s HyaluronicAcidSerum campaign aimed to position the brand as a SkincareLeader in Pakistan. Using influencers at the forefront & establishing itself as backed by science with the right tools to claim results, e.g. Hydrometer. A wave was started to increase awareness aroundserums.
Focusing on awareness, the results of
– 9.4-point Brand Lift -META BLS
– +1400-pts brand equity
– +1800-point surge in TOM awareness
– 576% increase in sales
These metrics underscore the campaign’s triumph in achieving its objectives and establishing L’Oréal as thegoto skincare brand among enthusiasts in Pakistan.