Women’s Day

16 Jul Women’s Day

JazzCash’s Women’s Day campaign highlighted the paradox of women managing household budgets without their own bank accounts. Our DVC’s thoughtful social experiments and our strategic event activations at women-centric hubs where JazzCash advocated for and facilitated women opening JazzCash Mobile Wallets. This Digital + On-ground approach led to a significant rise in women account holders from 22% to 30%, marking an over 36% increase. Furthermore, 500 female merchants were on-boarded on the merchant app. JazzCash’s efforts successfully created a positive narrative around women’s financial inclusion, effectively walking the talk.