Having spent beyond 17 years in the FMCG business with P&G, and Henkel, Adil has gained all round experience in both brand building and business management in Pakistan, the GCC, MENA and the Global markets. As a FMCG marketer, Adil has worked on multiple categories including foods, baby care, laundry and home care along with having first-hand experience of implementing Blue Ocean strategy. Staying true to his passion, he also gained a diploma in Sports Business Management from the Johan Cruyff Institute in 2019. Adil also serves as an Independent Director on multiple boards and devotes significant time to leading a not-for-profit organization devoted to spread of hygiene and women empowerment across the rural areas of Pakistan.

Standing at the forefront of the fastest moving industry trend: Technology, Data, and all things Digital, Hamza spent the past 13 years evangelising an industry-wide shift in advertising to an integrated marketing model where an idea remains central to storytelling irrespective of the medium that brings it to life. He believes the best way to see the future is to create it, so he aims to continue narrating compelling stories.

In addition to being a creative and strategy dual specialist, He’s a certified corporate trainer, online citizen journalist, pop culture enthusiast, avid cinephile. Hamza has won several awards and accolades globally including two Grand Prix at Cannes Lions, Gold winner Effie APAC 2021, numerous awards at Effie Pakistan and many more. Hamza was also a part of Effie Pakistan jury panel and several other international jury panels. Besides all this and much more, he’s a proud patriot (especially over a Pakistan-India cricket match) and as an epicurean at heart who enjoys the little pleasures of life including but not limited to convincing rich people to invest money in the stories he writes, he sees himself eventually retiring early on a film set, most certainly behind the camera.