Workshop

Effie Up!

The secret recipe to winning an Effie is the amalgamation of razor-sharp insight, well-executed strategy, flawless execution, and great results.

Even with all the perfect ingredients, every year a plethora of cases are shot down because the cases are not presented well.

Join us for the virtual workshop and learn the alchemy of writing an award-winning case study. Focusing on the tips and tricks of an effective case, the workshop will also highlight the following key points:

  • How to choose the correct category.
  • The four main sections of the entry form.
  • How effective cases are articulated.
  • How cases are deconstructed by the Jury.
  • Past winning cases.

Date:
27th October, Tuesday

Time:
3:30 pm till 5:00 pm

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    For queries, contact:
    info@effiepakistan.org

    Speakers

    Ali Rez

    Regional Executive Creative Director – Impact BBDO

    Nobody in Pakistan has worked on bigger global brands or won more awards than Ali Rez. Ranked amongst the Top 10 Creatives in the world by The Directory, and named South Asia Creative Person of the Year by Campaign magazine, Ali Rez has won more than 400 international awards, which include Grands Prix, Golds and several other metals across Cannes Lions, Clios, D&AD, Effie, One Show, Dubai Lynx, Spikes and many more. In 2019 and 2020, Rez led BBDO Pakistan to win the Grand Effie at Effie Pakistan.

    Farah Sayeed

    CMO – TPL

    Passion and innovation are the driving factors in all Farah does – to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting – these are the drivers of a perfect daily diet for Farah. Currently obsessing over ‘disruptive innovation,’ Farah lives in Karachi and has run her own brand consultancy with a rich array of clients based in the US, Singapore, Malaysia, the UAE and Pakistan.